Actually AMD has said they’re ditching their high end options and will also focus on budget and midrange cards. AMD has also promised better raytracing performance (compared to their older cards) so I don’t think it will be the new norm if AMD also prices their cards competitively to Intel. The high end cards will be overpriced as it seems like the target audience doesn’t care that they’re paying shitton of money. But budget and midrange options might slip away from Nvidia and get cheaper, especially if the upscaler crutch breaks and devs have to start doing actual optimizations for their games.