Comment on There’s No Dancing Around It: Apple’s Vision Pro Was An Ugly Dud
Mbourgon@lemmy.world 4 days agoSome reasons.
- Apple needs new products - even something like this gives headlines, reminds people about the cool product, so maybe they choose a different one. Even if it doesn’t make money it keeps Apple as “new and innovative” and helps recruitment.
- Gets it out there for developers to try out, come up with use cases and killer apps.
- People (prosumers) come up with uses that Apple and Devs may not have thought of.
- Allows people from #4 to bring them to work - after all, that’s how Apple got big in the first place… People bringing their Apple ][ & visicalc, since their IT wasn’t responsive enough or people hated working on mainframes. It wouldn’t surprise me if one of the doctors brought it in himself thinking it might be useful.
- Allows Apple to come up with justification for the R&D money for the GUI, UX, hand gestures, etc that they’re going to need later. Gotta keep shareholders happy.
Milk_Sheikh@lemm.ee 4 days ago
The AR market is not just entertainment, Microsoft has been failing to build a viable AR helmet for soldiers for years now, after the latest-and-greatest fight jets got them.
Professional use too - think of how much simpler and safer ‘realistic’ training could be for deep sea commercial divers or oil rig workers. Live schematic overlays for aircraft technicians at work/in training.
Those are a few of the applications where an absurdly high unit cost/license fee would be gladly swallowed instead by governments or business.