Comment on Vegan drink Oatly can’t call itself ‘milk’, judges rule
fakeman_pretendname@feddit.uk 1 month agoIt just needs a bit of snazzy marketing.
Just call it Ultragruel or Oatfuel and write “PROTEIN” on it in big letters.
Comment on Vegan drink Oatly can’t call itself ‘milk’, judges rule
fakeman_pretendname@feddit.uk 1 month agoIt just needs a bit of snazzy marketing.
Just call it Ultragruel or Oatfuel and write “PROTEIN” on it in big letters.
fakeman_pretendname@feddit.uk 1 month ago
Actually, now I think about it, that only covers one section of the market.
You should also release exactly the same product with with different packaging a few times:
One with an off-brand Mr T character mascot, called “I Pity The Gruel”.
One called “Bilk : Better than Milk”.
That’s a few shelves of supermarkets covered with selling the same thing. I’m sure you can cover some more with a few like “Barista Supreme: Oat-based Cream”, “Oat Water”, “Oat Juice” and simply “Oat-based Drink”. Maybe even “Oat Blood”, for Goths and “My dad was a gruelmaker” for Keir Starmer fans.