I watched the documentary Israelism, which focuses on Jewish Americans, many who joined the IDF realizing how thoroughly they had been lied to when they were young. This concept was the main thesis of the film.

The state of Israel has intentionally, knowingly and openly made it so that being Jewish means to defend Israel. So much so that critics of Israel must either be “self hating Jews” who they themselves are being antisemitic. You’re right, the are devaluing the word for their own personal use and doing so in a very scary time. There are Nazi’s walking down the streets, vocal supporters praising Hitler and loud ACTUAL antisemitic threats calling for harm again those of the Jewish faith. And in this time, Israel still continues to devalue the word. It’s selfish and only has terrible results.