That definitely covers some of the workers, but there are people who pursue it as a career rather than a gender identity. There are many documentaries, YouTube videos, and streamer VOD’s about it where you can hear it in their own words.

The word is ubiquitous to describe that culture in Thailand—they literally call them “ladyboy bars”. Calling it a trans bar would be inaccurate in my opinion, because it is not a bar for trans clientele, it is specifically a bar that hires ladyboys as attractive staff, much in the same way a Hooters only employs big breasted women.