Because the people who can afford and are willing to pay are a certain demographic.
It’s all about personas and marketing testing!
Comment on Restart of Three Mile Island tests US appetite for nuclear revival
COASTER1921@lemmy.ml 1 month ago
FT asking $75/mo for digital access is insane. I’m happy to pay for quality journalism but that’s simply out of reach for most Americans. I’d love to know how their management determined this was an appropriate price.
Because the people who can afford and are willing to pay are a certain demographic.
It’s all about personas and marketing testing!
tal@lemmy.today 1 month ago
While the difference isn’t huge, it looks like that’s for their “premium” package. Their standard one is $39.
It looks like that’s on the high side, but not radically so compared to typical American newspapers.
www.thepricer.org/newspaper-subscriptions-cost/
Example: The Washington Post Digital – $39.99 per month
Also, not that FT is British, not American.
en.wikipedia.org/wiki/Financial_Times