They’re a company - their only purpose is to make money. They don’t hate emulation, they hate not making the absolute maximum amount of money they possibly can. Public use of emulation lowers their profits, while their own use of emulation helps increase their profits. It’s not some weird enigma or hypocrisy - money is the singular driving factor for every company; every action they take traces back to making more money. This is why we need much tighter regulation instead of trusting companies to “be reasonable” or “do the right thing.”