I don’t who really got that trend going. I’ve enjoyed up to hour-ish long videos on more or less anything, but a few years back the first truly excessively long video I remember is Whitelight’s 7 hour long overview/miniseries on Death Stranding. And to be fair, I did find that faster and more enjoyable than playing Death Stranding.

(Also I get why folks make them: more ads plus having that much watch time heavily biases the algorithm towards you so it’s more money overall. And the kind of person that watches 7 hour long reviews in the background (or while sleeping), aka me, certainly help weigh the scales for super long videos.)

But also, I kind of like when shorts are like a minute long or less so I can watch one when I’m like, on the shitter and not accidentally end up with a video essay. I mean 10 minutes used to be the limit of every youtube video! Will they introduce a new, even shorter format? Bring vines or blips back?