The old alternative is better IMO, makes change happen one way or another. Specifically the unsanctioned, and non-peaceful protests. Boycotts don’t work in the days of ad-revenue, since ad-revenue funded companies have immunity from user dissatisfaction in that regard (can replace a substantial amount of users with bots that look at ads and they still get ad-revenue).

What we need are old-fashioned style pitchforks and fire protests against them, but in the digital age, using cyberwarfare, like this.