What I meant to say is that a lot of commercial keyboard are sold with home “customizable” they are. And it’s partly true, you have tool allowing to make some shortcut on popular OSes. It might be sufficient for some people … but it is NOT the same as putting your own firmware in it.

I’m not advocating for a $300 keyboard over a $30 one, “just” for genuine customization. Some that doesn’t have arbitrary limitations from the manufacturer and doesn’t have support for only some OSes which in turns (well Windows and MacOS not to name them) also promote a consumer only with limited control options, as OP is saying about enshitification.