But don’t you think it’s a bit reductionist? We read books, not analogue text content. We eat meals, not nutritional content. We listen to songs, not rhythmic euphoria content. I don’t think it’s about commercial concerns - in fact, the term ‘content’ to refer to anything and everything is the ‘commercial’ way of putting it.

Someone hitting ‘record’ on a microphone and jamming on a guitar is still music. Why should we treat video any differently?