Comment on Brand Hype Has Existed Since the Bronze Age, Scientists Discover https://
schmorpel@slrpnk.net 1 day ago
In this contribution we analyze the process by which the commodity itself—decorated pottery vessels—was developed >into a brand not by added symbols but on the virtue of its visual identity, material consistency, technological continuity, >centralized production, export circulation, local imitation, intentional commercial scope, and cultural reputation.
not by added symbols
What we have today are fake brands - what we would like to have again are brands that show their identity by being good quality in the first place.
plyth@feddit.org 1 day ago
Meanwhile the most famous copper brand is known for their bad quality.
schmorpel@slrpnk.net 1 day ago
Modern reincarnation of Ea-Nasir: ‘Muahahar, this time I’m going to add a symbol to my copper products and reduce the copper content gradually! And I’ll paint my symbol onto every wall and draw it onto the tablets in people’s homes! Once they notice the shitty quality they will have forgotten that better copper existed.’