The problem with comparing “engagement” across platforms is that it is never apples to apples. My experience on Mastodon has been that the engagement is lower in quantity, but much higher in quality. The number of meaningful and thoughtful engagements is much higher. The number of enduring connections is much higher.

If you want to interact with people who are seeking your exact content, if you want to build fidelity, I’d you want more meaningful comments and to build community, there is no better place I’ve found than Mastodon.

Social mass media favors “influencers” who create content that has broad appeal, but no depth or meaningful engagement, or else ragebait that attracts conflict and repetitive comments.