Comment on Google is facing another crucial court case in the US – and it could have major consequences for online advertising.

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chiisana@lemmy.chiisana.net ⁨2⁩ ⁨months⁩ ago

You’re going to find that the appetite for un-targeted advertising to be much lower than that of targeted. The ROI for un-targeted blast is much lower than a smaller more focused targeted campaign.

As such, you’ll either see even more ads on the same content (in order to obtain similar level of revenue for the publisher), or, as the other user suggested, free ad supported service be a thing of the past.

Neither of which are good for the mass audience. People already aren’t willing to pay $1 to remove ads on most free ad supported apps, you’re going to find small businesses collapse left right and centre as result of the change.

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