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Comment on Google is facing another crucial court case in the US – and it could have major consequences for online advertising.

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snooggums@midwest.social ⁨2⁩ ⁨months⁩ ago

Targeted advertising, which requires collecting personal information without people’s knowledge, is what makes online advertising the absolute worst kind of advertising. That could be addressed on a way that could allow other less malicious forms to exist.

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linearchaos@lemmy.world ⁨2⁩ ⁨months⁩ ago
Opie did not say targeted advertising OP said get rid of all advertising I was responding to that

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- snooggums@midwest.social ⁨2⁩ ⁨months⁩ ago
  Yes, OP said all advertising. You mentioned the main problems with ditching all advertising. I added to the conversation with a poasible middle ground that addressed the worst parts.
  
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chiisana@lemmy.chiisana.net ⁨2⁩ ⁨months⁩ ago
You’re going to find that the appetite for un-targeted advertising to be much lower than that of targeted. The ROI for un-targeted blast is much lower than a smaller more focused targeted campaign.

As such, you’ll either see even more ads on the same content (in order to obtain similar level of revenue for the publisher), or, as the other user suggested, free ad supported service be a thing of the past.

Neither of which are good for the mass audience. People already aren’t willing to pay $1 to remove ads on most free ad supported apps, you’re going to find small businesses collapse left right and centre as result of the change.

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- snooggums@midwest.social ⁨2⁩ ⁨months⁩ ago
  That’s fine. I will either continue to use adblockers, pay, or stop using the internet outside of what is required to function in society. I already refuse to use anything that has decided to go ad supported without the ability to block ads and has a price I’m not willing to pay.
  
  If small (or large) businesses require the mass collection of personal information by malicious advertisers to exist, then they don’t derserve to exist.
  
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- lvxferre@mander.xyz ⁨2⁩ ⁨months⁩ ago
  My prediction is different: I think that, in the long term, banning targetted ads will have almost no impact on the viability of ad-supported services, or the amount of ads per page.
  
  Advertisement is an arms race; everyone needs to use the most efficient technique available, not just to increase their sales but to prevent them from decreasing - as your competitor using that technique will get the sales instead.
  
  But once a certain technique is banned, you aren’t the only one who can’t use it; your competitors can’t either.
  
  And the price of the ad slot is intrinsically tied to that. When targetted ads were introduced, advertisers became less willing to pay for non-targetted ads; decreased demand led to lower prices, and thus lower revenue to people offering those ad slots on their pages, forcing those people to offer ad slots with targetted advertisement instead. Banning targetted ads will simply revert this process, placing the market value of non-targetted ad slots back where it used to be.
  
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