I’d argue the catalog could be seen as advertising though.
“This is what you can buy from us” and the language in those catalogs presents everything in the best possible light.
I’d argue the catalog could be seen as advertising though.
“This is what you can buy from us” and the language in those catalogs presents everything in the best possible light.
rottingleaf@lemmy.world 1 week ago
You’d open one only when you wanted it.
A database with various characteristics being the main component and the advertising text not being that is better, yes.
nyan@lemmy.cafe 1 week ago
To put it another way, the difference is push vs. pull. A catalogue is a pull offering: the person looking at it is doing so by choice, because they’re interested in what it offers and want to buy something (or at least window shop). An online ad is a push offering: it’s presented to people who did not choose to see it, are not interested in it, and just wish it would go away and let them get on with what they’re actually trying to do. Pull advertising is (usually) acceptable. Push advertising is not.