when the telco here ran fiber out to the edge of town where the schools are, they moved all the customers along that route to the new fiber (and disconnected them from the copper network at the same time). they offered internet speeds starting at '10 meg' (10mbps), going up to 1 gig (1000mbps). many customers chose the slowest and cheapest option (dsl over copper was topping-out at about 15mbit at the time), even though it was only like $20 more to get 100mbit.

to this day, over a decade later, there's still customers on that 10mbps plan. and because the telco does telco things. those customers are paying the same rate (or more) as a new customer signing up for 100mbit (or the comparable 'fastest available' dsl on the copper lines, which is 60mbit these days). no automatic speed bump up, no discount for the slower plan, and zero communication about rates and options. the money flows in regardless, why tell the person giving it to you that they're getting shafted.