“There is not just one bad apple in this bunch,” Powers said, adding that most companies who engage in price gouging receive limited consequences. Because customers generally still have choices to shop at other grocers like Walmart, Thompson said Kroger is unlikely to experience any severe consequences from the FTC. Despite the fact that this is likely a larger problem in the grocery sector, Ryan said consumers could react swiftly with their wallets.

Yeah, and go to the next grocery store with the same prices and behind-the-scenes policies, and buy the same overprices eggs… But hey, at least they didn’t admit to the lie.