In 1999, the iBook was US$1599 (equivalent to $2925 in 2023) (source).

The 2010 13" Air was $1299 (more in today’s $) (source).

The current 13" M3 Air is $1099 (source).

So yeah, they may well raise prices, but the cost of Apple’s entry-level hardware has decreased in absolute terms over the years, and has decreased substantially if inflation is taken into account. Not to say the margins aren’t higher (no idea about that), but it’s interesting.