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Question about naming and shaming businesses.

How will that work? If a business or an individual tied to a business does something awful, is naming and shaming that business or individual fair game or would it be considered doxxing?

For example, not long ago I saw a post about some gym owner wearing a Nazi SS shirt. The post was naming and asking people to cancel their membership to this guy’s gym.

Another example was some guy who was recorded on video at a restaurant throwing all his garbage on the floor and clearing his table after eating by swiping everything to the floor. Generally just being a disgusting human being.

Someone found out who he was and that he owned a business, and of course everyone began to call him out on his social media accounts, as well as giving his business a poor rating and so on.

Would that type of thing be allowed?