The ESRB wouldn't let Valve release the cinematic trailer for Left 4 Dead 2, so what did they do? They "leaked" it, obviously

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https://www.rockpapershotgun.com/the-esrb-wouldnt-let-valve-release-the-cinematic-trailer-for-left-4-dead-2-so-what-did-they-do-they-leaked-it-obviously