Gucci criticised for 'AI slop' images ahead of major fashion show
Users of social media - where the marketing campaign has been launched - say it is out of keeping with Gucci’s reputation for luxury.
Gucci and many other so called “luxury” brands aren’t sold to the wealthy but rather middle class buyers that are desperately trying to project an image of wealth. It’s why they have tacky giant logo plastered all over them to scream “Look at me! I’ve spent a lot of money on this!” To me that just screams insecurity.
cygnus@lemmy.ca 2 days ago
Gucci is “luxury” for people with no taste, so their use of AI is rather on point. Their cutomers are the same kind of people who think new BMW’s light-up kidney grille makes them look good.
astraeus@lemmy.ml 2 days ago
The whole point of “”luxury”” is to make something as cheap as possible and then sell it to rubes for extreme profit margins them trying to cost cut on marketing is really on brand
cygnus@lemmy.ca 2 days ago
No, that’s only the particular type of “luxury” slop that multinationals sell. There are lots of “luxury” items that don’t fit that definition: traditionally-made bespoke suits and shoes, for example. There’s a guy in the town next to mine who handmakes leather boots. They cost about $500 and he sells only double digits per year. Luxury? Yes. Made as cheaply as possible and sold through brute-force marketing? No.
First_Thunder@lemmy.zip 2 days ago
This was a great looking car though
cygnus@lemmy.ca 2 days ago
I’m more partial to their early 90s lineup (E38/39/36) but yes, they used to be understated and elegant. Now they’re loud and brash and gauche, the automotive equivalent of a purse with a repeating logo pattern.