Journalists from BFMTV were wrapping up an interview with far-right National Rally politician Laurent Jacobelli in the National Assembly, when Boyard was caught on camera removing his watch in the background — leading many internet users to peddle the claim that the left-wing politician had been caught out.
In reality, even zooming in to the maximum on a screenshot of Boyard’s wrist does not make the watch’s brand legible. What is visible is that the watch has a silver strap with a black face.
Yet, this has not stopped social media users from claiming that Boyard sought to conceal a luxury watch, while providing no supporting evidence to back these claims.
The allegations were first shared by a string of X accounts, some of which are critical of the left, while others are ideologically close to the right and far-right.
These include the “YouTubeGauchiste”, “Bastion”, “Fdesouche” and “Bleu Blanc Rouge” accounts.
On X, users have even shared a range of possible Rolex models that Boyard could have been wearing, without reaching an agreement. Others reshared images of a watch bearing a gold strap with a black face, which clearly does not match the silver strap with a black face.
Louis Boyard hits back
Hitting back at the luxury watch claims in a video posted on social media — which has garnered more than 2.5 million views on X — Boyard called out a “disinformation campaign”, which he alleged was orchestrated by the far-right ahead of France’s 2027 Presidential elections.
“Sorry to disappoint you, but I don’t have a Rolex, I have this watch, which costs €295. My friends bought me it for my 25th birthday, thanks guys!”, stated Boyard in the video, while holding up the accessory.
“I am wearing [the watch] in a lot of videos, but given that I talk with my hand and sometimes knock tables, for instance, I have developed the habit of taking it off before interviews”, added Boyard.