404 Media reports that the online right’s meme-driven campaigning — AI-generated Anakin Skywalker and “Malfoid” posts, Halo and Harry Potter imagery — failed to translate into votes in the midterms, and that figures like Elon Musk and Asmongold misread their own X audience as the country. The piece quotes ADL research assistant Michael Senters, who says memes build in-group community lines but “generally don’t persuade,” and internet culture reporter Alyssa Mercante, who argues the hyper-online culture war “cannot escape the internet” and that material conditions (gas prices, cost of living) outweighed it. It also notes mainstream coverage that framed Bluesky as an echo chamber while rarely applying the label to X. www.404media.co/republicans-learn-x-is-an-echo-ch…