> Instead, it became clear that Microsoft will respect user choice only when it is forced to. It is important to think about what that means for a company whose operating system runs on more than a billion machines. Microsoft’s standard for respecting people’s choices is legal compliance. Not what’s best for its users. Not its own published principles. Not what’s technically feasible. Not even what it already does for users in Europe. 1. 😲 2. Imagine following your own published principles