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They warn of disproportionate restrictions on campaign accounts and urge Meta to ensure fair treatment of candidates.

On Wednesday, United Nations human rights experts expressed concern about restrictions on political freedom of expression occurring in Brazil as a result of the way the technology company Meta is handling its social media platforms during Brazil’s presidential elections.

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“Reports of restrictions on legitimate political expression on Meta platforms during Brazil’s elections raise concerns for freedom of expression, association, political participation and equal treatment of political viewpoints, UN experts said.

“Online platforms are key actors in democratic debate. Preventing people from speaking or reaching audiences without explanation affects who is heard,” they added.

This assessment is based on findings by international election observers who have reported incidents of political discrimination through electronic media.

🇧🇷 | META ATACA DE NUEVO A LULA

Empleados de Meta admitieron afecciones voluntarias a las cuentas de Lula, mientras favorecían la visibilidad de Flavio Bolsonaro.

👉🏻 Un aporte oportuno para analizar las elecciones en la nueva arena híbrida:t.co/oIAXraHGud pic.twitter.com/kHjb9CxlUM

— Adrián Ramírez (@_adrianramirez_) October 17, 2026

The text reads, “META TARGETS LULA AGAIN. Meta employees admitted to intentionally interfering with Lula’s accounts, while boosting the visibility of Flavio Bolsonaro.”

Among those incidents, they highlighted the temporary interruptions of the campaign account of President Lula da Silva, the candidate of the Workers’ Party who is competing against U.S.-backed far-right Senator Flavio Bolsonaro in the runoff scheduled for Sunday, Oct. 25.

Observers have also recorded differences in audience engagement, user feeds, view counts and reach; restrictions on that campaign’s Instagram posts; and differences between the main political parties in AI image generation, WhatsApp channel search results, candidates’ stories and the distribution of political content potentially benefiting Bolsonaro’s campaign.

“Monitoring reports show thousands of accounts and posts have faced suspensions, reduced visibility and sharing limits, including journalists, human rights defenders, civil society actors and content creators,” the UN experts said.

“Information, including from Meta employees, suggests that accounts linked to one side of the presidential race were disproportionately curtailed.”

3 days after Meta was ordered to stop manipulating algorithms to favor Flavio Bolsonaro in the presidential election, two orgs have submitted evidence to Brazil’s Superior Electoral Court that the corporation is still violating national election laws. t.co/GzJIA8gSjL

— BrianMier (@BrianMteleSUR) October 19, 2026

Last week, due to this discriminatory treatment, the Brazilian Superior Electoral Court ordered Meta to apply the same rules to both candidates until the runoff, prohibiting unequal restrictions on campaign reach, recommendations, and search results.

“Losing reach can mean losing a voice in public debate and the ability to mobilise communities. Algorithms, AI systems and content-moderation decisions must not become invisible arbiters of political discussion. Where political expression appears disproportionately restricted, platforms must explain why, address unequal impacts and ensure effective remedies,” the UN experts warned.

“The responsibility to respect human rights requires technology companies to identify, prevent and address adverse impacts, in line with the UN Guiding Principles on Business and Human Rights, including in platform governance and content moderation,” they added.

A Meta AI chatbot tells grad student Laura Morgado why Meta is backing Bolsonaro. “Trump & the Bolsonaros are the global political shield for big tech companies against the advance of European regulation & the Latin American left." Another technical glitch?t.co/NyVrTkP07d

— BrianMier (@BrianMteleSUR) October 16, 2026

“During elections, delayed remedies may have irreversible consequences. Freedom of expression and information integrity must therefore go hand in hand. Measures against disinformation must not arbitrarily restrict legitimate political expression,” the UN experts stressed, and urged Meta to assess whether its moderation, recommendation, and AI systems disproportionately restricted one side of Brazil’s electoral debate.

“Digital platforms must not become unaccountable gatekeepers of political debate, nor should their systems be susceptible to undue influence by political actors. Democracy and free and fair elections depend on independent and consistent platforms and an open, pluralistic environment where people can access information, scrutinise those seeking power, exchange views and organise without arbitrary interference,” the experts said.

The statement was signed by figures including Leopoldo Maldonado, Special Rapporteur on the promotion and protection of the right to freedom of opinion and expression; Margaret Satterthwaite, Special Rapporteur on the independence of judges and lawyers; and Gina Romero, Special Rapporteur on the rights to freedom of peaceful assembly and of association.

teleSUR/ JF Sources: UNHRC – EFE

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