smallcircles@social.coop@social.coopNice article, thank you! Fairly early after launch many on the #fediverse were like "ROFL 🤣 Threads failed already". I have a different opinion.
TL;DR Meta had different strategic goals, and Threads was a resounding success.
#Threads wasn't announced with the same fanfare as Metaverse before, and Pervert Glasses or Muse today, where The Zuck was hauled into the marketing mix to make a clumsy weirdo appearance. Fedi was never a threat to Meta, but should it become so, they are now prepared. Or when another platform, perhaps #Bluesky, becomes a threat.
#EU regulations + politics may have played a role, as @laurenshof alluded to at the time. But Threads was proof that Meta could quickly build production-ready services on the Instagram tech stack to compete in the market. They testdrove a new agile engineering culture.
Building Meta’s Threads App (Real-World Engineering Challenges)
The Threads app was downloaded by more than 100M people on launch week. How did the engineering team build the app, and handle an unexpectedly intense launch? Exclusive.
(newsletter.pragmaticengineer.com)
Should Meta decide to go all-in there's little defense in fedi's chaotic grassroots ecosystem to stave off an eventual EEE.