You can look back to Lee Iacocca. The Ford Pintos caught on fire because he sat back at his desk and laughed at the engineers who wanted to add a safety bar back there, the car had to be 2000 dollars no matter what.

Then he was at Chrysler and pioneered the idea that CEOs could set their own bonuses. At the time it was a shocking idea, called unethical.

Now the personal tech world comes along…