Last time I disabled an ad blocker to try it on desktop, I was getting scammy looking product ads. On my phone if I browse Shorts (revanced does stop those ads) it’s all straight-up financial/health benefits scams.

But the other night I accidentally opened the 1st party YouTube app on my TV instead of Smart Tube Next and the ads were for big brands. So there’s probably a different level of desirability based on content type and device type at play.