The issue with too many streaming services is largely the same as not enough streaming services

An average person will have a wide variety of favorite shows. Let’s say there’s 25 of them. For this example; Access to each of these 25 shows are non-negotiable to you and you feel you MUST have access to them.

If Service A and Service B is the only options; they both get to set the price. So to get access to a “complete” collection of content that you want you’re paying both of them $50 each. It’s most likely that half will be available only on A and the other half on B.

Now imagine that there are 10 different services. Each service is owned by one of the big ten networks that makes your 25 favorite shows. We will call them by their number from 1 to 10. Now each of your 25 shows have 10 places they could be.

On average; each network is likely to have 2.5 shows you like. Maybe a few have made some sweet deals with others; but no one place will have even 7.5 of your favorite shows…because these deals are costly and nobody wants to make less money per view.

Now each service; because they’re struggling to compete with each other will settle on a price of $10 each. But you still end up being forced to subscribe to all ten of them because no single provider has everything you want and no combination of less than all of them can provide complete access to all that you want to watch