They also earn money from the optional premium subscriptions, the 5% cut from channel donations, and 100% of the donations sent directly to them. The way the direct donations work is by going to a video, and just below it, clicking the “$ Support” button and making the donation either via cash or LBC. That’s an option for all channels on the platform.

Otherwise, I don’t know the ins-and-outs of how the decentralised blockchain system works, but they do not have to host all of the sites content themselves, as it is also voluntarily hosted by other users. I’m not sure how this works at the moment; it previously worked by being a user of the LBRY Desktop app, but after the LBRY company shut down, and the LBRY app went away, I’m not sure how other people host the pieces of that content anymore. They are moving away from the LBRY blockchain protocol, over to the Arweave protocol, so I imagine they will bring out an Arweave app that may replace the LBRY app which that was used previously.