First I don’t see an issue with a “store brand” if it does what you need.

Secondly - who is the name brand for say a power strip or a USB hub or USB C charger or cables? Or do you buy monster audio cables? SD card reader? Microfiber cloth? What about regular bath towels?

Somewhat more controversial - what about things that are inherently disposable like latex gloves or laundry detergent?

I went from all free and clear from Sam’s club which took up space and got me like 120 packets for 20 dollars to these detergent sheets which are much smaller and got 300 for 7 dollars. You use the same number of sheets as you would packets. The clothes come out the same.

But yes, try searching for something like an electric lighter for candles on both sites and tell me the “quality non knock off” on Amazon. 90 percent are on temu also for less.