The article is saying that instead of hiring more people, companies are trying to use AI to get the same output with less people. This leads to lost jobs.

Its not common people are actually fired and directly replaced by AI, but what happens is the normal turnover keeps turning but they won’t replace the lost jobs with as many people as before.

Personally I dont want to support any non-human created art in any field, although I think there are use cases for AI in other fields.