Search engines are rapidly becoming a thing of the past.

Google decided a few years ago that quality doesn’t matter (and they’re right, the monopoly they have means that their quality doesn’t matter for a good long while) but over the long term that’s sitting themselves in the foot.

This is just phase 2, installing fences around your market.

Phase 2 is often legal, so I’m waiting for some patent battles or something like that too, but the effect is the same.