As somebody that’s a paying Kagi used and generally happy with the service, it is interesting seeing exactly where the tradeoffs are.

While I’d say Kagi pretty much universally returns better results for technical information or things like recipes where it deprioritizes search spam, it’s also pretty clear that there are other areas where the absence of targeting hurts results. Any type of localized results, e.g., searching for nearby restaurants or other businesses tends to be really hit or miss and I tend to fall back to Google there.

Of course, that’s because Kagi is avoiding targeting to the point where they don’t even use your general location to prioritize results. It’s an interesting balancing act and I’m not quite sure they’ve hit the sweet spot yet, at least for me personally, but I like the overall mission and the results for most searches so I’m happy with the overall experience currently.