They advertise as being zero maintenance which is a huge deal with many windows and Mac users than don’t want to think about the tool itself, they just want to use it. From the site:

What’s the difference between Vanilla Kinoite and Aurora? Vanilla Kinoite is a very stock experience. Aurora includes many enhancements and tweaks, like included drivers for various printers, network adapters and more as well as included codecs. Aurora also features tweaks to enhance your battery life on a laptop.