Comment on Gen Z mostly doesn't care if influencers are actual humans, new study shows
TimeSquirrel@kbin.social 6 months ago
Does anyody really look at anyone in an ad and say, "Yes, that's a fellow human, I connect with them on a personal level"?
I've been perceiving them as robots since 1986.
Carrolade@lemmy.world 6 months ago
Exactly. Marketing generally doesn’t try to speak to your rational forebrain. It’s going for your subconscious, by design. It’s why ads can be so random and still retain efficacy.