Because they’re doing shit responsibly.

For the target audience they chose that thing is a fucking bargain. Do you know how many people making damn good money sit in hours of 4 lane bumper to bumper traffic every day? “You don’t have to drive and we assume liability if our system fucks up” is a massive value add.

(Not enough that I’d ever consider dealing with that kind of commute no matter what you paid me. But still.)