Having done something before doesn’t mean they shouldn’t find ways to make it better though. The “deepfake”-esque techniques can provide much better quality replicas. Not to mention, as resolution demand increases, it would be harder to leverage older assets and techniques to meet the new demands.

Another similar area is what LLM is doing to/for developers. We already have developers, why do we need AI to code? Well, they can help with synthesizing simpler code and freeing up devs to focus on more complicated problems. They can also democratize the ability to develop solutions to non-developers, just like how the deepfake solutions could democratize content creation for non/less-skilled VFX specialists, helping the industry create better content for everyone.