It may be higher for two reasons. First thing I thought of, they’re accounting for Play Store/iOS fees. Second, I guarantee there’s loads more mobile users they can make a few more pennies off of.
Comment on [deleted]
archomrade@midwest.social 10 months ago
The thing that jumps out to me here is that mobile data is apparently worth 20% more than web data and that in no way surprises me but very much pisses me off
Marighost@lemm.ee 10 months ago
archomrade@midwest.social 10 months ago
As far as I know, the service fees only apply to apps that charge for their app or have in-app purchases.
I assume that difference has more to do with the value of ads being higher on a smartphone given the abundance of data that isn’t available via browser.
PM_Your_Nudes_Please@lemmy.world 10 months ago
Pretty sure it’s because both Apple and Google shave a commission off the top of any in-app purchases. So if you buy a subscription in the app, Meta would actually make less money. So to compensate, they increase the price for in-app purchases.
Alternatively, it could be because adblockers are less prevalent on mobile. Even casual desktop users have begun using adblockers, but very few people block ads on mobile.