This actually gave me a pause. I guess a lot of marketing bullshit is actually about turning people into warring tribes. “This thing is trying to market X? Well damn you, I like Y! That is the best! Everyone, get Y!” …actually explains a lot about the perennial Console Wars: the companies like it as long as someone is winning. (…Jim Steph Sterling really was right, following game business for a moment is an easy way to become a critic of capitalism)