YT, like every other company, is learning that if they don’t care about customers then customers don’t care about them.
Quite a statement to say that Google (YouTube) would care about customers.
Comment on Google Ramps Up Crackdown on YouTube Ad-Blocking, Targets Third-Party Apps
gian@lemmy.grys.it 6 months agoYou people really throw logic out the window when you talk about shit like this. You want corporations to make less money? Go fix the fucking tax laws not bitch about average membership fees like a fuckwit.
The problem is not that YT cannot make money, the problem here is that the options are that you can choose if watching video, with or without ads, for free (well, paying with your data) or pay with money and your data to watch videos with ads.
I am not saying I have some god-like right to watch videos for free but on the other hand it seems that at YT they are trying as hard as they can to make me install adblocker to be able to use their service with minimun hassle.
YT, like every other company, is learning that if they don’t care about customers then customers don’t care about them. They are making the false equation “one less user with adblocker == one more user on Premium|without adblocker”, which is obviously false. And they are forgetting that they have a lot of more or less direct competition.
lemmyreader@lemmy.ml 6 months ago
gian@lemmy.grys.it 6 months ago
They care. Problem is that they care only to be able to make more money. They are simply trying to see how much money they can make before rendering the service worthless or unusable
RealFknNito@lemmy.world 6 months ago
Do you know how little money advertisers pay per ad? I think last I heard it’s between 0.5 and 3 cents. Could be even lower. That’s probably not enough, so they sell your anonymized data. That’s not enough, so they offer a membership without ads so the ratio can allow them to get closer to break even. What’s left?
The people getting the benefits of membership without paying for it. Third party apps letting you use premium features for free? Gone. Didn’t push the needle far enough. Most of their userbase using adblocker? New target acquired.
They’re very clearly trying to get their revenue and expenses to hit 1:1 because no company that’s doing well is going to crack down on their users. Netflix was flourishing so they let you share accounts. Then, the bill came and they said fuck that. Their revenue and profits went up what, 60%? They just had to endure the people throwing tantrums.
No, they’re learning that if 5% of the people using adblockers instead get Premium, they lose less money, even if it means doing what Netflix did and riding out the storm while people bitch and moan about how their free shit isn’t free anymore. Should they help offset it by making Premium more worthwhile with features even third party apps could do? Absolutely. Do I hate having to defend a company that could be doing so much more to benefit their users but are making pretty common sense business practices? Absolutely.