I don’t understand this comment, because they don’t?

They’re both at the forefront of developing things like processors and displays. Exynos, Bionic and Snapdragon processors all compete for the top spot and push each other’s development forward. The tech that went into Bionics and Snapdragons have been translated to laptop form factors and the Snapdragon X kicks ass. Samsung has some of the best display technology on the planet and similarly pushes the industry forward.

They do objectively make good, cutting edge consumer hardware, but I am sure this is mostly about their design practices of removing things like the SD card and headphone jack and being anti-consumer for repairs. Yeah, they do suck at both of those things, but literally everything else about the phones are not only considered top tier by the average consumer but are literally the trend setters across the entire industry.