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Comment on Reddit is testing verification labels for brands

Polar@lemmy.ca ⁨1⁩ ⁨year⁩ ago

Since when do brands want to be known on Reddit? Isn’t the entire point to make a bunch of fake accounts and post positive comments about said brand, to make them look good?

HEY REDDIT, WHAT’S A BRAND YOU’LL BUY FOR LIFE!?

Queue the thousands of totally not brand accounts posting why said product is so perfect and you’ll never buy any other brand again!

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vmachiel@lemmy.world ⁨1⁩ ⁨year⁩ ago
But now the verified account can be like: ooo wow, we are totally humbled by the love for our product thank you so much you guys!!

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- XanXic@lemmy.world ⁨1⁩ ⁨year⁩ ago
  Then that will get screenshottef and posted on r/wholesome r/wholesomememes and r/mademesmile then make the rounds there forever.
  
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Nythos@sh.itjust.works ⁨1⁩ ⁨year⁩ ago
For guerrilla marketing techniques sure

But for official advertisements I imagine they would want to do them on a verified account.

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- Rentlar@lemmy.ca ⁨1⁩ ⁨year⁩ ago
  Like that disgusting “Samsung AMA” which was just a campaign for their S20-something. They deleted any question that wasn’t basically, “what’s so cool about [this feature] on the S20-something that I’m planning to get?”
  
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LazaroFilm@lemmy.world ⁨1⁩ ⁨year⁩ ago
Have on official account to post announcements then bots to upvote it.

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r00ty@kbin.life ⁨1⁩ ⁨year⁩ ago
They would of course keep their astroturfing accounts unmarked, of course. But they might want a corporate mountpiece account. Like they have on twitter.

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