Sure, but that’s not the only article you read on the internet that morning. Every other site you hit took a similar fingerprint of you and soon those tiny “this profile/user likes rugby” data points start to add up. Swapped across 1700 (that we know about from this article) on a constant basis makes it easy to target you, specifically, when “this profile likes rugby” and “visits these sites from this network while that phone is at a certain geolocation during these hours” and “this device pinged this website every weeknight approx 20 min after that other device on the same network closed the Instagram app and started snoring.”

All pulled together into their model of you, as a digital pawn to be pushed whichever way they think will make them the most money that day.

Where’s the consent?

I give my name, age and weight to whatever health app, and yeah, I think it’s normal to expect a few marketing outreach attempts from them and their advertising partners down the line. But even that’s pushing it for me, and once it feels like spam, we all deserve an easy way to turn it the fuck off.

There’s no consent with this shit they’re pulling. It’s unacceptable. Fuck their feelings or considering their business model. It’s certainly not being reciprocated.