It had no payload on any of its flights. Rockets that have enough time/money put into development to have a reasonable expectation of working on the first try (and don’t have such a unique design) normally launch with a payload on their first flight. Sometimes, even those fail on the first few flights. Having the first few of a new rocket design fail before reliability is achieved is common (ex: Astra) and SpaceX’s other rocket, the Falcon 9, is known as the most reliable rocket, even achieving landings more often than most others do launches.