Yeah, it is written funny. But what it means is that the Linux kernel already comes pre-packaged with the drivers necessary to communicate using the protocol used by this device (UART). These Linux drivers (and by extension Raspbian) are natively capable of interfacing via the GPIO pins or via the USB connectors. It is not true that the device is “driver free” as you always need a driver for this, what they meant is that it is not necessary to install any additional drivers for Linux. So “free from installation” I suppose.

Windows does not come pre-packaged with these drivers, so you need to install them if you want to interface with the device via USB. The chip that the board uses for the UART -> USB conversion is the CP2102. This chip is a common chip used in some ESP32 boards, and I think it would work fine with the standard CP210x driver. But on their site they do provide a specific driver for free (SIMCOM_Windows_USB_Drivers_V1.0.2.exe)