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imaqtpie@sh.itjust.works ⁨6⁩ ⁨months⁩ ago

Generation Jones is a grossly underutilized concept imo. It’s totally unfair to lump people born after 1960 in with the Baby Boomers.

Generation Jones were children during the sexual revolution of the 1960s and 1970s and were young adults when HIV/AIDS became a worldwide threat in the 1980s.

The name “Generation Jones” has several connotations, including a large anonymous generation, a “keeping up with the Joneses” competitiveness and the slang word “jones” or “jonesing”, meaning a yearning or craving. Pontell suggests that Jonesers inherited an optimistic outlook as children in the 1960s, but were then confronted with a different reality as they entered the workforce during Reaganomics and the shift from a manufacturing to a service economy, which ushered in a long period of mass unemployment. Mortgage interest rates increased to above 12 percent in the mid-eighties, making it virtually impossible to buy a house on a single income. De-industrialization arrived in full force in the mid-late 1970s and 1980s; wages would be stagnant for decades, and 401Ks replaced pensions, leaving them with a certain abiding “jonesing” quality for the more prosperous days of the past.

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