Pretty much. AR has amazing potential and Apple waited to enter the space until they could provide something that can actually do AR without the massive compromises other headsets people pretend can do AR have to make.

I haven’t bought one yet because it’s a lot of money. But I did get to do the in store demo and it crosses a bunch of minimum thresholds nothing else does. They’ve been building to this for a long time.

The other benefit is that, as much as they control distribution, Apple’s set of libraries/etc for software development make it extremely possible to make actual money developing reasonably high quality apps for iPhone/iPad as a solo developer. ARKit on iPhone already has led to solo developers being able to do real AR phone apps (with limited scope because you’re looking through a phone obviously). It’s definitely the first and most accessible way to build AR functionality compared to the limited enterprise headsets (with their own limitations) with whatever tooling they had. When they announce the next, more affordable version, they’ll have a huge head start on an ecosystem because this is out there.