I have a great business idea - sell a roku-like device for half the price and a .99 cent subscription fee. Then when I’ve captured the market I force them to accept draconian new terms that cost way more or I brick the device. By then it’s too late and I can suck all the money out of it from the people that can’t switch.

And if they don’t like it? Too bad; they signed away their rights to sue.

It’s a foolproof plan! As long as I don’t get shot in the street but justifiably angry customers.